Improve the quality and efficiency of your customer data management

Customer Master Data Management

All customers of Porsche Holding Salzburg – both private and business customers – are stored centrally in the customer master data management system. The data is stored in a “Golden Record Table” and features a Unique Customer Identification (UCID), which makes the customers clearly identifiable across all systems.

End customers can retrieve this data and manage it themselves via the carLOG customer portal. With its fully integrated consent management facility, Customer Master Data Management also serves as a means for assuring compliance with the EU General Data Protection Regulation (GDPR), including the “right to be forgotten” or “right to information” across all systems of Porsche Holding.

New customer data entered in the Golden Record Table will first have to pass through the following steps:

  • Address standardisation and validation by verification against a central, up-to-date street directory
  • Duplicates management by verification against the entire customer database and assignment of a new or already existing UCID.

Existing customer data is also subject to regular data cleansing processes. This helps ensure a consistently high quality of customer data.

In the final phase of implementing the customer master data management system, all systems that contain and manage customer data (not only Porsche Holding Salzburg systems, but others as well) will be connected via a standardised interface. This enables a full and clear representation of the customer, huge improvements in terms of customer data quality as well as efficiency improvements and time savings in existing processes.