Porsche Informatik goes art, episode 2
Expressing corporate values through art
“In interaction and collaboration, people need guiding principles and values, preferably a collective self-image, rather like corporate DNA”, were the opening words of CEOs Rainer Trischak and Manfred Immitzer in their eulogy. This is the second time that our guiding principles – the Porsche Informatik DNA – have been cleverly visualised by a team of creative artists from the company. When the outcomes from the second art workshop were presented at the company Christmas event they prompted loud applause, and they now grace our office building. A third workshop is currently in the planning phase.